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Available immediately via download (PDF format).
This easy to read book will help you think about your role in a new light and give you greater insight into the role of the marketing of a public program within the federal or state government environment.
A printed copy can also be obtained by contacting Alan Minton of The Track Group. (703) 941-7766 x103 or via email at Alan@trackg.com.
Many Americans remember these two famous icons from their childhood, while younger folks may only recognize Smokey and Rosie from gifts in museum shops. Yet, behind these two very familiar faces are great stories about how and why they were created and their lasting impact on Americans. This book is filled with great stories like those of Smokey and Rosie.
Take a fascinating journey through history including a colorful cast of brilliant, eclectic marketing strategists—such as John Adams, Teddy Roosevelt, George Creel, Elizabeth Cady Stanton, Alice Paul, and FDR. They show how massive public marketing campaigns have successfully shifted public opinion and behavior by linking social issues to patriotism and democratic ideals.
In addition, contemporary case studies filled with practical lessons and key trends that will impact the marketing of public programs today and tomorrow are presented.
Put these all together – along with the TRACK marketing framework – and you will have the inspiration and the ingredients for your next public marketing campaign! One page brochure.
TRACK Marketing Book
David Ehrlich, President of The Track Group, has recently authored a book chronicling The Track Group’s unique marketing framework and many of the lessons learned from executing marketing projects since 1991. The three sections of the 290-page book are:
“TRACK offers a path to gain and keep eager customers for life”
Comments from readers….
“The TRACK book is my outreach bible! All of the tools are there to develop an effective outreach strategy. Since this is what we do at EPA, I refer to the TRACK book all the time.” - Harriet Hubbard, Outreach, Office of Ground Water and Drinking Water, EPA
“This clear, readable book gave me the framework I’ve been missing and showed me how my organization could easily obtain results.” – Allison Marentette, Market Planner, IBM Corporation
“The great thing about TRACK is that our marketing campaigns have improved continuously. With every marketing effort, we target our market segment more effectively and do a better job of reaching and motivating prospective clients.” – Chris Lorence, Vice President, ICBA Bancard
“The well thought-out framework and specific offline and online projects allowed me to clearly understand TRACK’s effective methodology, and the worksheets make it easy to apply.” – William Caplan, Program Marketing Manager, Public Broadcasting National Sales
“We’ve found that TRACK is just what we needed to grow our association. This book captures the step-by-step method that any association can take to maintain and grow membership as well as increase non-dues revenue.” – Ric Parr, President, American Alliance of Health Care Providers (AAHCP)
“When our team meets to discuss marketing efforts, we apply the TRACK framework to keep us focused on the bigger picture. We now have a roadmap to follow toward greater results.” – Lewis D. Zietz, Director of Membership & Marketing, National Air Traffic Controllers Association (NATCA)
“This book takes the mystery out of marketing success and shows you an easy-to-follow method that brings all of your diverse marketing efforts into focus. It’s a tremendous tool. TRACK drives continuous marketing results for our company.” – Shirley Bloomfield, Vice President, Government Affairs and Association Services, National Telecommunications Cooperative Association (NTCA)
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