| |
|
Type |
Subject |
Topic |
Official Name |
Primary Target Demographic |
 |
|
Safety |
Auto Safety |
Increase awareness of blind spots when driving |
"No-Zone" / "Share the Road Safely" |
Automobile Drivers General Population
|
 |
|
Safety |
Auto Safety |
Educate the public on the dangers of running red lights |
"Stop Red Light Running" |
Adults Automobile Drivers
|
 |
|
Environment |
Pollution |
Decrease traffic congestion and air pollution through public awareness |
"It All Adds Up to Cleaner Air" |
Adults Automobile Drivers
|
 |
|
Environment |
Awareness |
Encourage excavators to learn of underground utilities before digging |
"Dig Safely" |
Business: Large Corporations Business: Small Specific Occupation
|
 |
|
Safety |
Auto Safety |
Prepare automobile owners for safe driving during the holidays |
"Check-in, Check-up, Check-out" |
Adults Automobile Drivers
|
 |
|
Safety |
Auto Safety |
Inform the public of the dangers of driving too fast |
"Speed Shatters Life" |
Adults Automobile Drivers General Population
|
 |
|
Safety |
Auto Safety |
Educate workers on the dangers of drowsiness while driving |
"Wake Up and Get Some Sleep" |
Automobile Drivers Specific Occupation
|
 |
|
Safety |
Auto Safety |
Encourage proper safety belt usage |
"Buckle Up America!" |
Government Employees Automobile Drivers Adults
|
 |
|
Safety |
Auto Safety |
Discourage drinking and driving |
"You Drink & Drive. You Lose." |
Adults Automobile Drivers
|
 |
|
Safety |
Auto Safety |
Inform the public of traffic safety information |
"Safe & Sober" |
Adults Automobile Drivers
|
 |
|
Safety |
Auto Safety |
Create awareness of the dangers of driving through work zones |
"Get the Picture. Listen to the Signs." |
Automobile Drivers Adults
|
 |
|
Safety |
Auto Safety |
Educate drivers how to read road signs |
"Read Your Road" |
Automobile Drivers Adults
|
 |
|
Safety |
Auto Safety |
Inform new drivers about work zone hazards |
"Turning Point" |
Automobile Drivers Young Adults: College Students Young Adults: Teenagers (Ages 13-19)
|
 |
|
Safety |
Auto Safety |
Through a large public display, inform drivers about the work zone dangers. |
"Enhancing Safety and Mobility in Work Zones" |
Adults Automobile Drivers
|
 |
|
Safety |
Auto Safety |
Improve pedestrian safety |
"Everyone is a Pedestrian" |
Automobile Drivers General Population
|
 |
|
Drinking |
Health |
Decrease underage drinking |
"Zero Tolerance Means Zero Chances" |
Young Adults: Teenagers (Ages 13-19)
|
 |
|
Safety |
Seat Belts |
Encourage truck drivers to buckle their seat belts |
"Be Ready. Be Buckled" |
Adults Specific Occupation
|
 |
|
Drinking |
Health |
Underage drinking and driving. |
Zero Tolerance Means Zero Chances. |
Youth (General Ages 13-30)
|
 |
|
Drinking |
Health |
Drinking and driving. |
Friends Don't Let Friends Drive Drunk.; Designated Driver Campaigns |
Youth (General Ages 13-30)
|
 |
|
Drinking |
Health |
Drinking and driving. |
You Drink & Drive. You Lose. |
Youth (General Ages 13-30)
|
 |
|
Drinking |
Health |
Drinking and operating motorcycles. |
Ride Straight |
Automobile Drivers
|