|Home | May 24 2013|
The TRACK framework is used in the Marketing Public Programís course. This framework provides a grounded approach when planning any marketing effort including a simple project or a complex campaign with multiple stakeholders.
The course syllabus below will give you an overview on the contents of the two day course. The course often opens with an introduction to the new battleground in communications, which sets the stage for a new outlook on the challenges we all face and specifically those unique to the federal government.
Exercise and worksheets are referenced during the course and participants will have an opportunity to apply what they learn to their own specific marketing campaigns. The overview of the course syllabus and framework is provided as a general reference. The exact contents covered in each course may be modified as the material is refined based on feedback received by our students.
|Copyright (c) 2008, TRACK Center for Marketing Public Programs. All Rights Reserved.|