We are working to expand the resources available in this section. Below are some of our favorite web links related to social marketing. To submit a new link or mention a problem link, please send an email to info@marketingpublicprograms.org.

Training & General Knowledge:

• www.squidoo.com/socialmarketing/ (good overview & links)
• Promoting Health, Safety, and Environmental Citizenship (guides)
• Online Multimedia Training Course (nice multimedia training)
• Social-Marketing.com compiled links (many links)
• Social Marketing Institute
• A Primer on Health Risk Communication Principles and Practices
• National Social Marketing Strategy
• National Cancer Institute (Book developed to guide communication program planning)
• Business for Social Responsiblitiy

Research:

• The Pew Research Center (Many survey reports)
• Pew Internet & American Life Project
• Kaiser Family Foundation
• University of S Florida Conference (Public Health) (Presentations from Public Health Conference)
• Using Marketing to Improve Health Outcomes (Resources & partnerships to improve public health - free CD, PDFs)
• Resource List (10 page PDF listing many resources)
• Public Service Advertising Research Center (Library dedicateed to public service advertising )
• Risk Communication Website (Peter Sandman columns)
• Media Awareness Network (Resources on media and information literacy for young people)
• http://www.urbandictionary.com, http://www.slangcity.com, http://www.slangsite.com (Speaking the language of your audience)

Additional Case Studies/Overview on Campaigns:

• Ad Council
• Case Study: Nutrition Connection
• Standford Social Innovation (some may require registration)
• Promoting Health, Safety, and Environmental Citizenship (click case studies)