ACTUAL PARTICIPANT SURVEY RESULTS FROM DEC 4 & 5, 2006 MARKETING PUBLIC PROGRAMS COURSE

 
Regarding the way that the instructors delivered material, what was done particularly well?
1. The instructors had great presentation skills and kept the class engaged and interested. Both had expert knowledge and experience in social marketing and clearly conveyed key messages and examples.
2. I appreciated their broad experience, how they brought that into the classroom and their team teaching approach.
3. excitement and knowledgeability
4. Team teaching, use of AV, use of experience and knowledge.
5. Considering the volume of information, I appreciated the pace and energy of each instructor. I love to be around people who are passionate about what they do.
6. Breaking up who speaks and when, coupled with the video clips, is an effective strategy for keeping people interested.
7. They clearly knew what they were talking about, and as a result were able to answer the audiences' questions.
8. Scott and Christine conveyed their passionate commitment to sharing what they know and what they have learned about social marketing. Live instructors inspire, model, and encourage. They were wonderful! Loved the props; and the techniques used to demonstrate the principles they described.
9. The team teaching approach worked well. It is always better for me as a student to hear different speakers in a long class. Both instructors were knowledgeable and approachable.
10. The transition from instructor to instructor was smooth (generally)
3. How strongly did the class meet your expectations?
  Response Percent Response Total
   Very Poorly
 0% 0
   Poorly
 0% 0
   Neutral
 8.3% 1
   Strongly
 33.3% 4
   Very Strongly
 58.3% 7
5. How would you rate the amount of content presented over the 2 days?
  Response Percent Response Total
   Much Too Little
 0% 0
   Too Little
 0% 0
   Perfect
 76.9% 10
   Too Much
 23.1% 3
   Way Too Much
 0% 0
6. How likely would you be to recommend this course to others?
  Response Percent Response Total
   Very Unlikely
 0% 0
   Unlikely
 0% 0
   Neutral
 0% 0
   Likely
 23.1% 3
   Very Likely
 76.9% 10
7. Since returning from the course how might you approach your communication challenges differently?
1. Make sure I understand the audience and convince management.
2. Use the additional screen of a structured - 6P - approach to targeting audiences. Review the many other marketing activities taking place at USG sites that could also be coordinated with my agency.
3. put myself in the customer's person. Too many times, I and my agency, over look this perception.
4. Need time to absorb the material but need to bring more creativity to our sales pitches.
5. I think I can better help management direct their budget.
6. In the future I will spend more time up front planning an effective strategy for any outreach/marketing efforts. This will create more comprehensive outreach with a stronger message.
7. By really focusing on the customer and getting to know the customer's needs.
8. The course helped to raise my awareness to a higher level in a more palpable way about what it takes to get attention, deliver a message, and influence behavior.
9. After discussing social marketing, I am much more aware of the importance of audience analysis. In the past, I always considered my audience, but I will now think of the audience in different ways. Hopefully, this new approach will improve my communications.
10. I realize the communications and marketing portion is only part of the plan. I really need to focus on the 5 P's.
9. How did you find the pace of the course?
  Response Percent Response Total
   Much Too Fast
 0% 0
   Too Fast
 20% 2
   Perfect
 80% 8
   Too Slow
 0% 0
   Much Too Slow
 0% 0
10. How valuable were the following activities conducted during the course?
No Value Not Very Valuable Neutral Valuable Extremely Valuable N/A Response Average
Showing video and audio PSA ads
0% (0) 0% (0) 0% (0) 15% (2) 85% (11) 0% (0) 4.85
Showing man on the street videos
0% (0) 0% (0) 0% (0) 23% (3) 77% (10) 0% (0) 4.77
Reviewing other federal web sites
0% (0) 0% (0) 8% (1) 54% (7) 38% (5) 0% (0) 4.31
Reviewing other federal marketing efforts
0% (0) 0% (0) 0% (0) 8% (1) 92% (12) 0% (0) 4.92
Time doing various exercises w/partners or groups
0% (0) 8% (1) 8% (1) 46% (6) 38% (5) 0% (0) 4.15
Time to network with peers during breaks
0% (0) 0% (0) 15% (2) 31% (4) 54% (7) 0% (0) 4.38
Learning more about the use of the web related to outreach
0% (0) 0% (0) 23% (3) 62% (8) 15% (2) 0% (0) 3.92
Learning about the latest technologies
0% (0) 0% (0) 8% (1) 54% (7) 38% (5) 0% (0) 4.31
Electronic polling of students
0% (0) 0% (0) 8% (1) 8% (1) 85% (11) 0% (0) 4.77
Hearing from guest speakers (in person or via video)
0% (0) 0% (0) 0% (0) 0% (0) 100% (13) 0% (0) 5.00

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