Local SEO or local search engine optimization is the process of emphasizing the local exposure of a business’s digital outreach. This includes the company website along with all of the current and up-to-date processes with social media and directory exploitation. Read more to find out how local SEO company can help you reach your target market locally.
The properly targeted application of all of the tools that are available can be the major factor in the placement of business in the top echelons of the competitive space in a local market. Potential customers spend the majority of their time looking for products and services online so that is where a savvy business owner must advertise.
Advertising is much more, however than just placing space ads, as the online strategy is a much more dynamic and effective process. The company website still needs to be at the top of the game as far as its function and informative place.
The website will be the bedrock of information that gives great information and content about the products and services of the business. Simply stated, it will need to rank highly in its specific niches based on key search phrases that people in the area are using to find its categories.
When customers are out and about, they will be looking for a specific product, and they need to find your product above the competition. Since up to 70 percent of all internet searches are now being conducted from mobile devices, the website needs to be optimized for smartphones, iPads, and tablets.
Social media is the big mover and shaker when it comes getting massive amounts of attention. Facebook, in particular, is unique in its ability to create very highly targeted demographics with which to market to. In essence, with this capability to identify the ideal persons to whom an ad campaign can be designed, marketing becomes a science as opposed to simply luck and good fortune.
It is also possible to measure the effectiveness of a marketing campaign so as to further refine future efforts so that the right individuals receive the marketing information. In other words, you end up marketing to people who want to purchase what you have to offer.
One area that is often overlooked is the proper utilization of directories such as Yelp, Manta, and Google Business Places. Most businesses ignore these directories which place most businesses in an area in the directories automatically since the business name and address is already available from Google Maps.
However, the details are left for the business to fill in, and many neglect this important detail. Any business who takes this next step and fills in the details will usually end up at the top of the list. These listings will often outrank the organic search engine listings as they override the organic listings.
Facebook and Twitter can be the most powerful of all of the promotional efforts if tended to on a daily basis, as people will engage the posts and comment on them. Over time, these become shared, and people are brought into the effort as interest grows. It becomes a natural event, and word will spread automatically.