||Promote and educate consumers on healthier beverages as an alternative to sodas.
|Official Campaign Name:
||Alternative Beverage Campaign
|| State Government
||Texas Department of State Health Services
||The Alternative Beverage Campaign is a public health response to the soaring consumption of soft drinks - especially in youth. Soft drinks contribute considerable amounts of calories, sugar, and caffeine to the diet, and have the potential to replace more healthful beverage choices. We offer alternative beverage information and resources to increase nutrition knowledge and allow for better beverage choices for optimal health status for children, families, and communities.
|Primary Target Demographic:
||Young Adults: Teenagers (Ages 13-19)
||Children: Tweens: Age 9–13