|Official Campaign Name:
||Safeguard Our Students Campaign
|| Non Profit Organization
||Organic Consumers Association/Generation Green
||An increasing amount of scientific evidence suggests that the physical environments to which children are exposed can profoundly impact their ability to learn. Children spend most of their waking hours outside of home in school, so it is important to make sure that schools are healthy places that promote children's well-being and their performance.
This is why Generation Green is teaming up with the Organic Consumers Association (www.organicconsumers.org) for a campaign to "Safeguard Our Students." This SOS campaign will focus on reducing children's exposure to pesticides by promoting integrated pest management and improving school nutrition programs.
The SOS campaign overlaps perfectly with Generation Green's concerns about food in schools: the lack of healthy choices and true nutrition, the over-reliance on pesticides to grow food and to manage pests in cafeterias and elsewhere, and too little reliance on sustainable agriculture.
The SOS campaign has four simple goals, as follows:
* KICK junk foods and junk food ads out of our schools.
* START converting school lunches to healthier menus, using organic and transition-to-organic ingredients (no pesticides, antibiotics, hormones, or genetically engineered ingredients).
* STOP spraying toxic pesticides on school grounds and in buildings and convert to integrated pest management practices.
* TEACH students about healthy food choices and sustainable agriculture.
|Primary Target Demographic:
Campaign's web site
Appetite for a Change: Children's Environmental Health Campaign