| Type: |
Food |
| Subject: |
Health |
| Topic: |
healthy activities, obesity |
| Official Campaign Name: |
P.H.A.T.: Promoting Healthy Activities Together |
| Sponsor Type: |
 Non Profit Organization |
| Organization: |
CANFit |
| Office: |
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| Summary: |
The California Adolescent Nutrition and Fitness Program (CANFit) launched the Promoting Healthy Activities Together (P.H.A.T.) Campaign in 2002 to improve the nutrition and physical activity knowledge, attitudes, skills and behaviors of African-American 10-14 year olds participating in after school programs in the San Francisco Bay Area.
Using a community-based approach, the P.H.A.T. campaign embraced music, dance, emceeing, and other elements of hip-hop culture (in community centers, schools, after school programs and other organized settings) to deliver important messages about healthy eating and physical activity. Over a two month period, 80+ youth from Bay Area programs and schools worked two to three hours each week with local hip-hop talent to incorporate their own nutrition and fitness messages into raps, artwork, and hip-hop dance routines which were featured at the P.H.A.T. Community Health and Hip-Hop Showcase and featured in the P.H.A.T. video. |
| Primary Target Demographic: |
Youth (General Ages 13-30)
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| Other Targets: |
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| Timeliness: |
Active |
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 Web Links
Campaign's web site
About P.H.A.T.
Supporting Healthy Activities
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