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Type: Environment
Subject: Energy
Topic: Encourage businesses to use more energy-efficient fuel and create campaigns with businesses to inform the public
Official Campaign Name: "The Campaign for an American Fuel: Powering Fuel Flex Vehicles with E85"
Sponsor Type: Federal Government Federal Government
Organization: Dept of Energy (DOE)
Office: The Alternative Fuels Data Center (AFDC)
Summary: Clean Cities wants to work with FFV dealers and E85 retailers to develop campaign partnerships that will increase vehicle and fuel sales. The strategy is to arm dealers with information about the benefits of ethanol-fueled vehicles; the dealers will pass that knowledge on to customers to help increase sales. Fuel retailers working in partnership with FFV dealers and Clean Cities coordinators can create promotional events and fueling incentives to increase sales of E85.
Primary Target Demographic: Business: Large Corporations
Other Targets:
Timeliness: Active

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