Home  |  September 6 2010           
aboutcoursescampaignstools & knowledgecommunitybooks
     Interviews     Browse     Search     Top Budgeted     Classics     Add a Campaign     Federal

Type: Drugs
Subject: Health
Topic: Educating teens about drug use
Official Campaign Name: “Just Think Twice”
Sponsor Type: Federal Government Federal Government
Organization: Dept of Justice (DOJ)
Office: Drug Enforcement Administration, Demand Reduction Programs
Summary: It’s sometimes hard for teens to see the damage that drugs cause — there's drug addiction, of course, but there’s a whole lot more. Families, the medical system, the environment. Innocent kids, caught in the crossfire. Drivers killed or injured by those under the influence. Babies found at meth labs, their toys covered with chemicals. Victims of terrorists, whose acts are financed with drug profits. This site gives teens the complete picture of the consequences of drug use.
Primary Target Demographic: Youth: At-Risk
Young Adults: Teenagers (Ages 13-19)
Other Targets: Specific Occupation
Schools
Timeliness: Active

Campaign's web site


Web Links

Campaign's web site

Interview

Setting Teens Straight

Copyright (c) 2008, TRACK Center for Marketing Public Programs. All Rights Reserved.