| Type: |
Food |
| Subject: |
Health |
| Topic: |
Educate low-income consumers on Healthy Eating habits. |
| Official Campaign Name: |
"California 5 a day-For Better Health Campaign" |
| Sponsor Type: |
 State Government |
| Organization: |
California |
| Office: |
Department of Health Services |
| Summary: |
The California 5 a Day�for Better Health! Campaign, as part of the California Nutrition Network for Healthy, Active Families, works with local, state, and national partners to build healthy communities. Specifically, the California 5 a Day�for Better Health! Campaign: Empowers low-income Californians to consume the recommended amount of fruits and vegetables every day and enjoy physical activity every day; Facilitates behavior change by educating low-income consumers directly through multiple venues, enabling organizations and communities to create environments that support fruit and vegetable consumption and physical activity, and establishing policies that make fruits and vegetables and physical activity more accessible; Encourages participation in federal nutrition assistance programs among those who are eligible. Promotes fruit and vegetable consumption and physical activity in an effort to reduce the risk of chronic diseases, such as heart disease, cancer, hypertension, stroke, diabetes, and obesity. |
| Primary Target Demographic: |
General Population
|
| Other Targets: |
|
| Timeliness: |
Active |
|
 Web Links
Campaign's web site
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