| Type: |
Food |
| Subject: |
Health |
| Topic: |
Provides education tools for Retailers to encourage consumers to make healthy choices. |
| Official Campaign Name: |
"California 5 a Day Retail Program" |
| Sponsor Type: |
 State Government |
| Organization: |
California |
| Office: |
Department of Health Services |
| Summary: |
The California 5 a Day Retail Program facilitates partnerships between neighborhood stores and community health agencies to help increase the consumption and purchase of fruits and vegetables among food stamp eligible Californians. The Program provides retailers statewide with a unique variety of tools, resources, and outreach activities to inspire healthy change among consumers. The Program also provides retailers opportunities to increase fruit and vegetable sales, therefore improving the bottom line. |
| Primary Target Demographic: |
General Population
Specific Occupation
|
| Other Targets: |
|
| Timeliness: |
Active |
|
 Web Links
Campaign's web site
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