The Marketing Public Programs course provides participants with interactive activities and discussions to support the concepts and terminology presented in the course.

Using worksheets modeled on our social marketing framework, students apply the concepts learned during the course to a real-world issue. To view all the videos available on this site, click here.

Worksheets:.

• PDF version download

Interview Video: Views on Food Safety

This video is used during the course to provide background on attitudes toward use of a food thermometer. This video is one in a series of interviews conducted by the TRACK Center for Marketing Public Programs designed to help illustrate the challenges faced in marketing public programs.